Comparison

HubSpot AI Search Grader alternative

HubSpot's AI Search Grader (often searched as "HubSpot AEO grader") tells you how AI assistants perceive your brand. Xcite tells you whether AI can read your website, and what to fix. They answer different questions.

What HubSpot's grader does

From HubSpot's public page (checked November 2026):

• A free, one-time check with no account required.
• Looks at what ChatGPT, Perplexity and Gemini say about your brand.
• Scores five areas: sentiment, presence quality, brand recognition, share of voice and market position.
• Ongoing tracking is offered through HubSpot's paid AEO product.

What Xcite does

• Crawls your site and checks robots.txt rules for 11 AI crawlers, llms.txt, structured data and entity signals.
• Gives a readiness grade and fixes ordered by impact, with copy-ready snippets.
• Marks checks "Could not verify" when a firewall blocks them, instead of guessing.
• Rankings tracks saved prompts through OpenAI models, with position, competitors and change since last check.

Which to use

• Use HubSpot's grader if you want a quick read on brand sentiment across several assistants.
• Use Xcite if you want to know what's stopping AI from citing your site and the exact fixes.
• Use both for the full picture: perception plus technical readiness.

Comparing more tools? See best AEO tools.

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